Television & Media Intelligence
Twelve areas of monitoring and analysis covering the whole audiovisual chain, from a commissioning decision to a distribution agreement, a technical migration or a regulatory deadline.
Each service below answers a distinct question. Some are continuous, such as following a competing broadcast group or a set of streaming platforms. Others are one-off, such as a benchmark before a repositioning or a sector report prepared for an investment committee.
They can be commissioned individually or assembled into a single monitoring arrangement. In practice, most organisations start with one subject that is already urgent, then widen the perimeter progressively, once the first deliverables have shown where the useful signals actually sit.
Client issue: A board asks why a competing group has restructured its channel portfolio, and the internal answer is assembled from trade headlines, second-hand accounts and a schedule nobody has compared with last season.
Continuous monitoring of channels and broadcast groups: strategy, schedules, leadership, investments, distribution agreements and structural moves, observed on a common grid and read comparatively across the markets that concern you.
Client issue: The autumn grid is being locked and nobody can say with certainty what the two competing channels are putting opposite the flagship slot, or which of their returning titles has quietly not been renewed.
Surveillance of new programmes across channels and platforms: commissions, pilots, premieres, slot allocations, renewals and cancellations, with the editorial and scheduling context that explains each decision.
Client issue: An acquisition arbitration has to be made at a content market between three formats presented as proven successes, and the only available evidence is the distributor's own presentation deck.
Detection of emerging television formats and their international trajectory: country of origin, adaptations, local versions, production mechanics that travel and the territories where they have already stalled.
Client issue: A distribution team has to decide whether to renew an output arrangement with a platform that has just introduced an advertising tier, changed its catalogue rotation and stopped communicating on renewals.
Monitoring of streaming services and free ad-supported channels: catalogue movements and rotation, subscription tiers, territory launches, interface and prominence changes, and distribution partnerships with operators and device manufacturers.
Client issue: An executive committee has to decide whether to open an advertising-funded tier, and the discussion keeps returning to what competitors are doing without anyone able to describe how those models actually work.
Analysis of audiovisual business models: subscription, advertising, hybrid tiers, licensing, distribution fees, co-production and public funding, and how those revenue structures are actually being rebuilt across territories.
Client issue: An advertiser wants to know whether addressable television is genuinely available in three markets, in what formats, through which sales houses, and how the delivery is actually verified.
Monitoring of television and video advertising: addressable and connected-TV inventory, formats, sales house offers, targeting capabilities, measurement standards and observed campaign activity in the markets you follow.
Client issue: A technical migration to cloud playout has to be planned for the next budget cycle, and the team needs to know what comparable broadcasters actually deployed rather than what suppliers presented.
Monitoring of broadcast and delivery technology: standards work, IP and cloud playout, DVB and streaming delivery, accessibility tooling, documented deployments and the supplier landscape behind them.
Client issue: A consultation closes in six weeks, it concerns prominence obligations in a market where the group operates two services, and nobody internally is tracking the parallel process in the neighbouring territory.
Monitoring of audiovisual regulation by territory: licensing, investment and quota obligations, accessibility requirements, advertising rules, prominence, public consultations, enforcement decisions and the deadlines attached to them.
Client issue: A currency change is announced in one of your markets, the historical series will no longer be directly comparable, and internal reporting still presents both periods on the same chart.
Analysis of audience evolution across linear, catch-up and streaming: published measurement, methodological and currency changes, shifts in viewing behaviour, and what the figures genuinely compare across territories.
Client issue: A co-production has to be assembled for a territory where the team has no existing relationships, and the shortlist so far comes from whoever happened to be met at the last market.
Identification of content, producers, distributors and co-production partners matching a defined editorial, territorial and financial brief, with documented profiles, track records and rights situations established from public sources.
Client issue: A channel repositioning is being prepared and the internal debate keeps circling because everyone is describing the competition from a different angle, with no shared set of criteria.
Structured comparison of channels and platforms against criteria agreed in advance: editorial positioning, schedule architecture, catalogue composition, brand and interface treatment, distribution, prominence and commercial structure.
Client issue: An investment committee meets in two months on entering a new territory, and the material available internally consists of a supplier presentation and a general market study written for a different purpose.
Custom reports on an audiovisual market, genre, territory or transformation, built on a scope defined with you and delivered as a document supporting a specific decision.
Describe the decision you are preparing and the market it concerns. We will tell you which combination of monitoring and analysis is relevant, and which parts would add nothing.
Every request is reviewed confidentially. No commitment is required to discuss a scope of work.